Academic Identity

Vidwan-ID : 158471

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  • Dr Srabanti Mukherjee

  • Assistant Professor (Grade-I)
  • Indian Institute of Technology Kharagpur
Publications 2010 - 2023

Publications

  • 39
    Journal Articles
  • 2
    Review
  • 2
  • 2
  • 35

Citations / H-Index

411 Citations
13 h-index
551 Citations

Altmetrics

104
8
8
953
8

Google Scholar

Co-author Network

Expertise

Management

Marketing to the Bottom of the Pyramid, Consumer Behaviour, Social Media Marketing

Personal Information

Dr Srabanti Mukherjee

Female
Department of Vinod Gupta School of Management, IIT Kharagpur
Kharagpur, West Bengal, - 721302

Experience

  • Assistant Professor (Grade-I)

    Vinod Gupta School of Management

    Indian Institute of Technology Kharagpur

Qualification

  • Ph.D

Publications (41)

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